Relationship marketing involves the organization undertaking a number of important activities. First of all, the company must put into place tactics to attract customers.
Relationship Marketing
The strategy of establishing a relationship with the customer which continues well beyond the first purchase.
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Relationship Marketing
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Relationship Marketing:
Marketing strategies that focus on the lifetime relationship with the customer rather than the individual transactions of the customer in order to increase profit.
Relationship marketing: a form of marketing that puts particular emphasis on building a longer-term, more intimate bond between an organisation and its individual customers.
Relationship Marketing: [rel] Relationship marketing, refers to the notion of marketing to a customer with the expectation of a long-term relationship.
Relationship Marketing
An approach that focuses, not on closing a single transaction, but rather on establishing a strong, long-term relationship with customers based on understanding and fulfilling their evolving needs.
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Secret # 17: Learn Relationship Marketing
Find out what your customers and clients need beyond what you are already delivering.
(Arthur.hughes@dbmarketing.com) which provides strategic advice on relationship marketing. Arthur is also Senior Strategist at e-Dialog.com (ahughes@e-Dialog.com) which provides precision e-mail marketing services for major corporations worldwide.
Relationship Marketing Strategy of establishing a relationship with a customer that lasts beyond the initial purchase.
Response Rate The percentage of people who responded to your offer. A typical direct mail response rate to prospects is 2%.
 See also: Market, Marketing, Customer, Product, Service
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