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Relative Advantage - the degree to which a new product is superior to an existing one; a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
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One issue is relative advantage (i.e., the ratio of risk or cost to benefits). Some products, such as cellular phones, fax machines, and ATM cards, have a strong relative advantage.
factors which influence the rate of adoption of a new product, see communicability, compatibility, complexity, divisibility, and relative advantage
advantage ...
 See also: Advantage, New product, Marketing, Sales, Market
  
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