How to Display Ecommerce Products Related to Each WordPress Post; Relevance on a Post Basis ...
Relevance - A term which describes the attitude of a particular email marketing message to the particular recipient at the particular time.
Relevance Rank (RR)
A system in which the search engine tries to determine the theme of a site that a link is coming from
Term used to describe how close the content of a page is in relation to the keyword phrase used to search.
As related to PPC advertising, relevance measures how closely the searcher's expectations and the search query are tied to the description, keywords and ad title.
To measure of how useful searchers find search results.
It is process by which a search engine tries to rank a page according to the quality and type of websites that are linking to that page.
Request For Proposal - RFP ...
~ is the fraction of entries in a database that meet the information needs of s specific query.
~ - In relation to PPC advertising, ~ is a measure of how closely your ad title, description, and keywords are related to the search query and the searcher's expectations.
Reverse DNS - A process to determine the hostname or host associated with an IP or host address.
The delivery of ~-targeted text ads as part of the search experience. Intended to satisfy users need for relevant search results, and the advertiser's desire for qualified traffic to their website.
Brand attributes can be either negative or positive and can have varying degrees of ~ and importance to different customer segments.
Brand Equity The value - both tangible and intangible that a brand adds to a product/service.
It assigns Web sites a numerical value based on ~ and reputation. Many algorithms rank Web sites in a similar manner, but PageRank is a special version used solely by Google. The Google PageRank system rates Web sites on a 0 to 10 scale, with 0 the least relevant and 10 the most relevant.
The following metric can help an advertiser understand relevancy of the site and its content to the conversation phrases to which the media plan is targeted.
A quality score for a particular advertisement reflects a number of things including the advertisement's past click through rate, the ad's landing page ~, keyword ~, and many other factors that have to do with Google's ranking algorithms.
The quality score is a dynamic metric used by Google to assess the quality and ~ of your ads and landing pages. It determines your keyword status, minimum CPC bid and ad rank.
In our study, these two factors are considered the losers when compared with last year, because the existence of keywords in the URL and/or the domain have lost their ~. This also affects backlinks when it comes to plain text keyword links.
Local Weighting: increasing the ~ of a given document based on the frequency a term appears in the document
Global Weighting: increasing the ~ of terms which appear in a small number of pages as they are more likely to be on topic than words that appear in most all documents.
quality score: A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyzing the ~ of the landing page, ...
Quality Scores reflect an ad’s historical CTR, keyword ~, landing page ~, and other factors proprietary to Google. Yahoo! refers to the Quality Score as a Quality Index. And both Google and Yahoo! ...
It is important to understand the ~ of human needs to buyer behaviour (remember, marketing is about satisfying needs).
Describe the Buying Decision Process for a mobile/smartphone. Fit your description around the five stages that follow:
The Buyer Decision Process.
A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyzing the ~ of the landing page, and considering other factors used to determine the quality of a site and reward those of higher quality with top placement and lower bid requirements.
Each Search Engine uses a proprietary algorithm set to calculate the ~ of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant.
Using this experimental PagePoints system, I have attempted to illustrate the way in which pages of similar on-page ~ to search queries are ranked relative to one another on Google.
Of course these revived brands get a head start on awareness, but I wonder what meaning they have beyond a certain "retro chicness" that makes the 25-34 set light up with nostalgia. Does high awareness plus ir~ equal brand equity?
The figure can be of ~, though, if you can compare it to the Ad Clicks of other ads on the same web page. Then you can at least establish which one performs better.
Contextual links - Text in a link; examined by search engines in order to determine the ~ of the linked to page.
Conversion rate - Total cost per sale or lead, calculated by dividing the total cost of an advertising campaign by the number of resulting sales or leads.
Practices that degrade both the ~ of search results and the user-experience of search engines like link-farms, keyword stuffing or cloaking. Search engines actively hunt those employing these techniques in order to remove them from their indices.
Commodity Markets - markets typified by the homogeneity of products and a virtual ir~ of branding.
Commodity Product - a product that cannot be significantly differentiated from competitors' products.
Trade show displays should be colorful, attractive, in a high-traffic area and have ~ to the customers. Create an effective trade show display, using up as much of the space… Read More ...
markets typified by the homogeneity of products and a virtual ir~ of branding.
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This page lists several Web pages related to the searcher's query, sorted by ~. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs.
Everything You Wanted to Know About House Advertising, but Were Afraid to Ask
Ad~ (June 2000) PDF
home . contact . about ...
Content that is shared on third party sites because of its quality and ~. It is not paid for and does not appear on channels that the brand owns.
Natural Search: Synonym for Organic Search. The process of generating search engine results based on their perceived ~ to a search terms, or a keyword, entered by a search engine user. Also referred to as the unpaid search results.
Most major search engines use link popularity as part of their algorithm which helps to determine the ~ of your website. Exchanging Links is Not Always the Best Way One of the most prevalent ways to develop link popularity is...
It is a mathematical calculation that can be used by search engines to determine the ~ of content to the keywords being searched on, in an attempt to reduce spam sites and allow search bots to view web pages in a more human way.
A specialised or niche search. A search within a particular area of interest where the search database is highly refined for ~ to a particular subject.
to the top
Some individuals are information gatherers/holders, who seek out information about products of ~. These individuals often have a great deal of power because they may selectively pass on information that favors their chosen alternatives.
What's in it for me. A good way of summarising what customers want when choosing to buy a product or service.. can be used by marketing consultants or an advertising agency as an acid test to measure the ~ of a proposition. Any good marketing agency can help determine the WIIFM factor.
On-page factors - A reference to the elements on your site and their role in your rankings, for example, keyword density, title tag ~ etc.
Thus rather than having to buy an entire CD (a bundling of different song titles, mostly of little ~ to each other) the consumer is able to pay for a single song title, unbundled (from iTunes for example).
The art of gaining top rankings in search results for search terms that are likely to be used by audiences that the marketer is interested in. Also called "Organic" or "Pure Search" because the results displayed are based on the ~ and popularity of the site.
Relevancy Algorithm - this is the formula that individual Search Engines apply when a searcher types in certain words and the Search Engine tries to present web pages in the order of most ~.
For example, Looksmart is a directory that lists pages and sites, not based on position but based on ~. Marketers pay to be included in the directory, on a CPC basis or a per-URL fee basis, with no guarantee of specific placement.
Organic/Natural search - This is any traffic which hasn't been paid for through PPC, banner ads, adwords etc. This means a user has found your site through clicking on one of the results generated through a search. Your site will be visible because Google recognises its ~ rather than ...
Similarly, a well written description tag is important to Yahoo. Lastly, while we would not spend too much energy on the keyword meta tag as it does not carry much power, we believe Yahoo gives the keyword meta tag a bit of ~.
See also: What is the meaning of Market, Marketing, Internet, Website, Google?