See also: Market, Marketing, Internet, Search engine, Google
How to Display Ecommerce Products Related to Each WordPress Post; Relevance on a Post Basis ...
RelevanceScore = 20%, PageRank = 40%, LocalScore = 40%
RS is the translation of all SEO efforts
PR is the translation of Link-building efforts
LS is the translation of links from the expert documents ...
Relevance - A term which describes the attitude of a particular email marketing message to the particular recipient at the particular time.
Relevance Rank (RR)
A system in which the search engine tries to determine the theme of a site that a link is coming from
Term used to describe how close the content of a page is in relation to the keyword phrase used to search.
As related to PPC advertising, relevance measures how closely the searcher's expectations and the search query are tied to the description, keywords and ad title.
To measure of how useful searchers find search results.
Relevance is the extent to which the content on a webpage relates to the key word that was entered by the user in the search engine to arrive to the page.
Definition: the likelihood that a given web page will be of interest or useful to a search engine user for a keyword search ...
Relevance is a key component of the internet success formula. If your site is not relevant to what people are looking for, they will go somewhere else. This probably sounds very obvious, but it is unbelievable how many people still don't get it.
Relevance is the fraction of entries in a database that meet the information needs of s specific query.
Relevance - In relation to PPC advertising, relevance is a measure of how closely your ad title, description, and keywords are related to the search query and the searcher's expectations.
Increase relevance and drive revenue with Silverpop, the best of marketing automation, social, email and mobile.
The delivery of relevance-targeted text ads as part of the search experience. Intended to satisfy users need for relevant search results, and the advertiser's desire for qualified traffic to their website.
WAIS (Acronym) Wide Area Information Servers: commercial software package that allows indexing and ranking of relevance of huge quantities of information. The results and indices are available across networks such as the 'Internet'.
Brand attributes can be either negative or positive and can have varying degrees of relevance and importance to different customer segments.
Brand Equity The value - both tangible and intangible that a brand adds to a product/service.
It assigns Web sites a numerical value based on relevance and reputation. Many algorithms rank Web sites in a similar manner, but PageRank is a special version used solely by Google.
For example, Looksmart is a directory that lists pages and sites, not based on position but based on relevance. Marketers pay to be included in the directory, on a CPC basis or per-URL fee basis, with no guarantee of specific placement.
A quality score for a particular advertisement reflects a number of things including the advertisement's past click through rate, the ad's landing page relevance, keyword relevance, ...
The quality score is a dynamic metric used by Google to assess the quality and relevance of your ads and landing pages. It determines your keyword status, minimum CPC bid and ad rank.
Local Weighting: increasing the relevance of a given document based on the frequency a term appears in the document ...
quality score: A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyzing the relevance of the landing page, ...
Quality Scores reflect an ad’s historical CTR, keyword relevance, landing page relevance, and other factors proprietary to Google. Yahoo! refers to the Quality Score as a Quality Index. And both Google and Yahoo! ...
Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant.
Using this experimental PagePoints system, I have attempted to illustrate the way in which pages of similar on-page relevance to search queries are ranked relative to one another on Google.
They include, but are not limited to, the following (which are not in any particular order): relevance of anchor text in the link to you, relevance of text surrounding the anchor text, placement of the link on the page, ...
Does high awareness plus irrelevance equal brand equity? With Atari, I'd say a lot more work needs to be done to bring the brand out of 8-bit graphics and give it relevance in the world of Playstation and Xbox.
Algorithm: mathematical formula used by search engines to analyze and score a web page for relevance. Some factors that a search engine algorithm looks at are link popularity, keyword relevance, meta tags, alt tags, and content.
The figure can be of relevance, though, if you can compare it to the Ad Clicks of other ads on the same web page. Then you can at least establish which one performs better.
PageRank is Google’s ranking software that calculates the relevance of a webpage to the search keywords entered by analyzing the number of incoming links from a high-quality webpage.
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Practices that degrade both the relevance of search results and the user-experience of search engines like link-farms, keyword stuffing or cloaking.
It is important to understand the relevance of human needs to buyer behaviour (remember, marketing is about satisfying needs).
Commodity Markets - markets typified by the homogeneity of products and a virtual irrelevance of branding.
Commodity Product - a product that cannot be significantly differentiated from competitors' products.
markets typified by the homogeneity of products and a virtual irrelevance of branding.
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This page lists several Web pages related to the searcher's query, sorted by relevance. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs.
Everything You Wanted to Know About House Advertising, but Were Afraid to Ask
AdRelevance (June 2000) PDF
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Link context - Words examined in or near a link to determine the relevance of the page being linked to.
Natural Search: Synonym for Organic Search. The process of generating search engine results based on their perceived relevance to a search terms, or a keyword, entered by a search engine user. Also referred to as the unpaid search results.
Most spiders are those used by search engines, which index web pages according to relevance. A fault of spiders from an advertising perspective is that they follow banner links, thus leading to an inflated click-through count.
It is a mathematical calculation that can be used by search engines to determine the relevance of content to the keywords being searched on, in an attempt to reduce spam sites and allow search bots to view web pages in a more human way.
A specialised or niche search. A search within a particular area of interest where the search database is highly refined for relevance to a particular subject.
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Some individuals are information gatherers/holders, who seek out information about products of relevance. These individuals often have a great deal of power because they may selectively pass on information that favors their chosen alternatives.
A good way of summarising what customers want when choosing to buy a product or service.. can be used by marketing consultants or an advertising agency as an acid test to measure the relevance of a proposition.
Clearly marketing plans for a service company may not have much detail here but this section will most likely have some relevance even for service firms (e.g., package delivery services, online legal service, etc,). (Length: 2 pages).
On-page factors - A reference to the elements on your site and their role in your rankings, for example, keyword density, title tag relevance etc.
Figuring out search engine algorithms is a significant part of Search Engine Optimization (SEO). If you understand how the search engines calculate relevance, you can make specific changes to your web pages to rank higher.
Thus rather than having to buy an entire CD (a bundling of different song titles, mostly of little relevance to each other) the consumer is able to pay for a single song title, unbundled (from iTunes for example).
The art of gaining top rankings in search results for search terms that are likely to be used by audiences that the marketer is interested in. Also called "Organic" or "Pure Search" because the results displayed are based on the relevance and ...
Relevancy Algorithm - this is the formula that individual Search Engines apply when a searcher types in certain words and the Search Engine tries to present web pages in the order of most relevance.
This means a user has found your site through clicking on one of the results generated through a search. Your site will be visible because Google recognises its relevance rather than because you've paid to display it.
Spam to send a message (usually an advertisement) to many discussion groups (bulletin boards, mailing lists, and/or newsgroups), without regard for its topical relevance.
See also: Market, Marketing, Internet, Search engine, Google