Reliability is chiefly concerned with making sure the method of data gathering leads to consistent results. For some types of research this can be measured by having different researchers follow the same methods to see if results can be duplicated.
Reliability:
A consistent method that often yields the same results each time that it is measured.
reliability
the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated
remarketing ...
Reliability - The degree to which a research sample result conforms with the result that would be obtained if a complete census were taken.
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Reliability-The service is performed right, the first time, and all subsequent times.
Assurance-Knowledgeable and friendly employees are essential as customers will equate employees behavior with the entire company.
Reliability - uptime measured as a percentage.
Redundancy - multiple connections to the Net.
Availability - can handle peak traffic volumes.
Scalability - prepared to accomodate growth.
Hardware - fast servers with quality components.
beta software Software that has been developed to the point where it can be tested for reliability and usability in customer environments but not to the point where it can be broadly sold, used, or supported.
luxury, reliability) is promoted as distinguished from advertising directed at the specific attributes of the entity. Advertisers believe brand image advertising is effective in leading consumers to select one brand over another.
Assurance brands, quite literally, provide an assurance of quality and reliability. That is, there is someone or something stable and trustworthy standing behind the product or service. Think GE, Met Life, Michelin.
The ability of a product to perform its functions (“fit for purpose'). Quality is a function of several factors including reliability and ease of use
Promotion ...
SERVQUAL Lets retailers assess the quality of their service offerings by asking customers to react to a series of statements in five areas of performance: reliability, responsiveness, assurance, empathy, and tangibles.
People publish Ezines because it is a significant and effective business tool to develop relationships within their niche, to keep in touch with their clients/prospects, to build trust and reliability, ...
in a selling context this describes, or is, an aspect of the product or service offering that has a value but is difficult to see or quantify (for instance, peace-of-mind, reliability, consistency)
intangible product attributes ...
One of the most important decisions a marketing manager can make is about branding. The value of brands in today’s environment is phenomenal. Brands have the power of instant sales, they convey a message of confidence, quality and reliability ...
The Optimum T4100 is truly unique for our industry - the first terminal that cost-effectively combines performance, security, reliability, and ease of use. These elements are the cornerstone of our Optimum family.
Statistical Validity - The degree to which an observed result, such as a difference between two measurements, can be relied upon and not attributed to random error in sampling or in measurement. Statistical Validity is important to the reliability of ...
Most domains are hosted on virtual servers, but using a dedicated server on your most important domains should add server reliability, and could be seen as a sign of quality. Dedicated servers usually run from $100 to $500 a month.
insert is guaranteed exclusive in your category, so you don't have any competitors to contend with. As with lists, you'll want to test at least ten companies at about 10,000 to 15,000 pieces each in order to achieve statistical reliability.
Reliability is also stressed. Nordstrom's and IBM are examples of this discipline.
 See also: Market, Liability, Marketing, Offer, Product
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