Reminder Advertising

reminder advertising
advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle, ...

Corporate Logo - a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organization; a form of institutional reminder advertising.

Reminder advertising seeks to keep the consumer believing what other ads have already established. For example, Coca Cola ads tend not to provide new information but keep reinforcing what a great drink it is.

See also: Cycle, Attribute, Variable, Offer, Communication