Remnant Space
Unsold space in a print publication or unsold banner impressions on a Web site. Remnant space is typically sold at a discount to the publication or site's rate card.
Contributed by: MarcommWise Staff
Response Rate ...
Remnant Space: Website ad space that is relatively undesirable and is often resold to a third party to be filled with low dollar advertising. Online remnant space is analogous to 3 AM television air time.
REMNANT SPACE - Print advertising space that is left over and sold at a discount at the last minute.
RESIDUAL - A payment made to a model, actor, or singer each time an advertisement is played, shown or run.
Remnant Space - Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.
Newest Term
Landing Page ...
Remnant Space: Near press time, magazines and newspapers may have unsold advertising space, called remnant space. If you are flexible, willing and able to buy at the last moment, you can probably pick up remnant space for a song.
Remnant Space Discounted magazine space which is sold to help fill regional editions of the publication. Renewal rate The percentage of individuals that renew their print media subscriptions to extend beyond the previous expiration date.
If possible, many publishers avoid sales-based agreements, preferring to stick to the CPM model. However, some publishers, facing weak ad sales, have little choice but to accept sales-based agreements to utilize remnant space.
 See also: Market, Advertising, Advertiser, Marketing, Audience
  
|
RSS
