Reply Card " A card in a mailing used by the recipient to reply to the offer.
Response Device " The part of a direct mail piece or ad returned to the advertiser, such as an order form, reply card, or coupon.
Business Reply Card. A card distributed with an advertising piece. The card is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser.
BUSINESS REPLY CARD (B.R.C.) - A preprinted postcard enabling direct mail recipients to respond easily. Direct mail offers that include BRCs have a much higher response rate.
BRC: Business Reply Card.
BRE: Business Reply Envelope.
Blind embossing: Stamping raised letters or images into paper using pressure and a die, but without using foil or ink to add color to the raised areas.
BRC or BRE Business Reply Card or Business Reply Envelope Brokerage Commission The commission (usually 20%) paid by a list owner to a broker to handle the rental of a list. Bugs Errors that crop up in software.
Soft Logic uses a "standard" direct-mail package consisting of a sales letter, brochure and reply card. Sullivan is very particular about the way his mailings are written and designed.
 See also: Marketing, Market, Advertising, Offer, Rate
  
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