repositioning
arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, ...
Repositioning Communications activities to give an existing product a new position in customers' minds and so expanding or otherwise altering its potential market.
Brand Repositioning - changing the appeal of a brand in order for it to attract new market segments; brand repositioning may or may not involve modifying the product.
Product repositioning: refining the product and/or its associated marketing mix in order to change its positioning either: (a) to bring it closer to the customer's ideal; or (b) to move it further away from the competition.
Brand Repositioning Effort to change common perception of a brand.
Broadcasting Delivering content through radio or television to a "broad" audience" over the airwaves. See "Narrowcasting".
Product Extension the introduction of a product that is known to the company but which has features or dimensions which are new to consumers; three types of product extensions are possible: revisions, additions and repositionings.
Brand repositioning: An attempt to change consumer perceptions of a particular brand. For example VW has successfully repositioned the Skoda brand.
To effectively attempt repositioning, it is important to understand how one's brand and those of competitors are perceived. One approach to identifying consumer product perceptions is multidimensional scaling.
According to Trendwatching, "Whatever the reason for fading away or disappearing (blame mergers, globalization, mis-management, strategic repositioning, or parent companies going broke), ...
Here we market our existing products to our existing customers. This means increasing our revenue by, for example, promoting the product, repositioning the brand, and so on. However, the product is not altered and we do not seek any new customers.
Improvements and revisions of existing products: New products that provide improved performance or greater perceived value and replace existing products. 5. Repositioning existing products that are targeted to new markets or market segmentation. 6.
 See also: Marketing, Consumer, Market, Positioning, Brand
  
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