Representative Sample:
An accurate sample that provides, at random, a true indication of what the population is comprised of. Can also be called a probability sample or a random sample.
representativeness
the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole
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representative democracy A political system in which citizens periodically elect individuals to represent them in government.
Representative Sample
Selection of a sub-set which proportionately represents the total universe from which it was selected.
sales representative (or sales rep): A member of the publisher's sales force or an independent contractor who, armed with a book catalog and order forms, visits bookstores in a certain territory to sell books to retailers.
Account Representative - a salesperson with direct responsibility for one specific major account or a group of major accounts.
a sales representative responsible for a major customer account or group of major accounts; also referred to as an account executive.
Station Representative - See, Rep Firm.
Station Totals - The overall audience estimate based on ratings data obtained from counties both within and outside a station's market area.
From: Account Representative - Punta Mita Marketing Research.
Recommendations for Marketing Research Methodology.
Rep or Representative A person who solicits advertising space on behalf of a particular medium.
Customer Service Representative (CSR): A contact center agent; the person who handles outgoing or incoming customer contacts.
A MARKETING GLOSSARY: Account Manager Vendor representative in charge of specific customers or partners.
Affiliate A website that will drive traffic to another site for a percentage of sales.
places the order either through information gained from non-personal contact with the marketer, such as by visiting the marketer's website or ordering from the marketer's catalog, or through personal communication with a customer representative who ...
Manufacturer's Rep An independent sales representative who (as a part of a manufacturer's rep agency, or as an individual) sells a variety of products on behalf of a supplier (the manufacturer) to end More. Marcom Marketing-Communications.
The researcher or research organization assembles a group of individuals who are representative of a target market. A moderator focuses discussions on a series of topics of interest to the research sponsor.
Every person who reads your booklet is a ready-made marketing representative for you and your practice. As a single-copy buyer, they could be a decision-maker for buying large quantities of your booklet to use for their company's promotional purposes.
The practice of sending representatives or agents to retail outlets with a view to building brand and supporting sales.
That’s why you have to ensure that every employee or representative of your company talks, acts, and thinks in a consistent way throughout every customer transaction.
Survey - An accumulation of a sample of data or opinions considered to be representative of a whole. Surveys are useful in public relations to support a client's claim(s).
ADVERTISING MANAGER - A client representative responsible for overseeing marketing efforts related to product, including budgeting, creative activities and liaison with agency.
Cross - section
Statistical selection of a representative sample.
Cross - selling
Encouraging customers to buy products from other departments or categories, beyond the initial offering.
Order maker: a sales representatives with responsibility for: (a) finding new customers and making sales to them; and (b) actively increasing the volume or variety of sales to existing customers.
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Personal Selling -- persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.
Selling fixed annuities is a competitive market with bank, brokerage and insurance representatives all competing for the same client base. Everyone talks about the tax-deferral and the ability for...
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Sample - noun A small group which is studied to represent a larger group.
verb To ask a representative group of people questions to find out what the reactions of a larger group would be.
Sample Size - The number of people used for a survey.
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DEMOGRAPHICS
The characteristics which, from a marketing standpoint, de.ne a person or a market segment. Typical representative characteristics include age, sex, income, education, marital status, home ownership, family size, etc.
sample survey A cross sectional study in which the sample is selected to be representative of the target population and in which the emphasis is on the generation of summary statistics such as averages and percentages.
said it plans to deploy its own customer-service representatives, called "Gurus," at retailers like Best Buy Co. and Circuit City Stores Inc.
Independent Contractor/Independent Sales Organization (IC/ISO):
This is an acronym for a registered sales representative, people that have been contracted by a company to sell its merchant processing services throughout the nation.
Professional interviewers are expensive.
Invasion of privacy.
Telephone charges can be high.
Not everyone has a telephone, so not representative of the population.
High non-response rate because of engaged/no answers, plain refusals.
An aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the websites within the network.
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Advertising that can be purchased without the assistance of a sales representative.
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Personal Interview (also known as Door-to-Door or Face-to-Face)
A direct, face-to-face conversation between a representative of the research organization (the interviewer) and a respondent or interviewee.
Advertising Network
an aggregator or broker of advertising inventory for many websites. Advertising networks are the sales representatives for the Web sites within the inventory.
Dummy Media Vehicle - a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
It is primarily used to show an optimized or a content-rich page to the search engines and a different page to humans. Most major search engine representatives have publicly stated that they do not approve of this practice.
Forgetting that the purpose of qualitative research is to understand attitudes and not to measure them, researchers make misleading generalizations using sample sizes too small to be representative of the wider population.
However, the response rates are likely to be very unrepresentative and recent research shows that it is very difficult to get consumers to read instructions. This is one of the reasons why the quality of data collected online is often suspect.
 See also: Market, Marketing, Product, Sales, Customer
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