Step 3: Research Design
To get answers to the issues raised in Step 2 the researcher lays out a design for obtaining the information. Of course many marketers do not produce a formal design plan when conducting research.
Research Design: The plan of research that is used to answer the research objectives; the structure or framework to solve a specific problem.
research design
the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified
research objectives ...
SELECT acronym for Situation analysis; Explicit statement of the problem; Laying out the research design and collecting data; Evaluating the data and making a decision; ...
The intended audience identified during the research design phase determines how the data must be reported. Internal reports for upper-level management use different language than a document seeking external funding, for example.
descriptive research A research design in which the major emphasis is on determining the frequency with which something occurs. For example, how often users access the Internet in a given month.
motivation research - Qualitative research designed to probe the consumer's subconscious and discover deeply rooted motives for purchasing a product.
motive - Something that compels or derives a consumer to take a particular action.
 See also: Research, Marketing, Market, Data, Offer
  
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