Resellers
These organizations, also known within some industries as intermediaries, distributors or dealers, generally purchase or take ownership of products from the marketing company with the intention of selling to others.
reseller
a middleman, one who buys merchandise to resell it at a profit
reseller market ...
Value-Added Reseller (VAR) A channel partner who adds value to a supplier's product before selling it to the end-customer. Most VARs operate in the technology business, with their added-value being a More.
A list broker is a reseller of assorted lists or list data.
List hygiene
Maintaining a list free of hard bounces and unsubscribed names such that the open rate for the mailings are high.
VAR: (Value-added Reseller) a company that integrates the hardware and software of several vendors with its own software, then resells the entire package.
Pre-Ticketing the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc; the pre-ticketing is designed to make re-ordering easier for a reseller.
Multi-Level Marketing [mul]: Multi-level marketing (MLM) is a marketing system that rewards consumer resellers for the sale of the product and for the recruitment of other resellers for the product.
Resellers involve either wholesalers or retailers that buy from one organization and resell to some other entity. For example, large grocery chains sometimes buy products directly from the manufacturer and resell them to end-consumers.
Home I Email Marketing Software I SMS Marketing Software I Full Service Options I Email Lists I Resources I About I Reseller/Affiliate Programs I Newsletters ...
Indirect channels may use any variety of distributors, resellers, retailers, agents, or other intermediaries.
an assortment strategy in which a reseller decides to carry the product line of only one manufacturer
exclusive dealing agreement
an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products ...
Deep Assortment - an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies; Broad Assortment; Exclusive Assortment; Scrambled Assortment.
Firms that follow a mixed branding strategy market products under their own name and that of reseller(s).
Niche Marketing
Marketing adapted to the needs, preferences and expectations of a precisely defined segment of the marketplace.
Money a manufacturer gives to another member of the distribution channel (wholesaler, distributor, sales representative, affiliate, value added reseller, retailer, etc.) for the purpose of advertising the manufacturer's product, service or brand.
Collaborative Commerce Networks - An organization of merchants and websites that work together as true business partners. Merchants give their affiliates the same support that manufacturers would give to their resellers.
 See also: Product, Market, Customer, Marketing, Offer
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