Residuals - Fees paid to performers and other creative talent for subsequent exposures of their filmed or video programs or commercials.
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Residuals A sum paid to a performer on a TV or radio commercial each time it is run, and is usually established by AFTRA (American Federation of Television and Radio Artists) or SAG (Screen Actors Guild) contract.
Residuals
Fees paid to talent for continued use of a commercial after the session fee payment.
Return on investment (ROI) ...
 See also: Data, Advertising, Audience, Feature, Population
  
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