Response Selling - an elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands; little creativity or persuasion is used. ...
Direct-Response Marketing a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes; also referred to as Direct-Response Selling. See At-Home TV Shopping.
a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as direct-response selling directive probes ...
See also: Manufacturer, Marketing, Attribute, Variable, Respondent
 
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