Retail Formats: Part 2
Catalog Retailers - Retailers such as Lands' End and LL Bean have built their business by having customers place orders after seeing products that appear in a mailed catalog.
Retail Audit The systematic examination and evaluation of a firm's total retailing effort or some specific aspect of it.
retail mix
the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing
retailer cooperative ...
Retailer: an intermediary which buys products either from manufacturers or from wholesalers and resells them to consumers.
Rolling launch: the gradual launch of a new product, region by region.
Retailers
Retailers operate outlets that trade directly with household customers
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Attn: Retailers
Pop Quiz!
How do other ecommerce marketers allocating their traffic-generating budgets?
Value Retailing - positioning a retail store as one in which consumers receive greater overall value-to-cost benefits (if not necessarily lower prices) than in competitors' stores.
Online Retail
Is your retail website an extension of your physical store or a subset of the physical store?
What are the biggest obstacles facing Canadian retailers once they go online?
Retailers will have a much stronger personal relationship with the consumer.
The retailer will hold several other brands and products. A consumer will expect to be exposed to many products.
Retailers will often offer credit to the customer e.g.
Retail Packaging
However, here's the long version - and it needs to start on something of a tangent.
Retail terminology definition for customer loyalty program
UV Index in Canada - Definition of UV Index
Laura Lake
Marketing Guide ...
Retail Buyer - an individual employed by a retailer primarily to buy merchandise for resale through the store.
Retail Image - the perception that consumers have of a particular store and of the experience of shopping there.
Retail trading zone (RTZ)
The area beyond an urban area whose residents regularly trade with retail merchants within the urban area.
ROP colour
Process colour that is printed in a newspaper during the regular press run for that edition.
Retailers and manufacturers often have conflicting interests since:
Retailers seek to maximize category profits. For many product categories, consumers simply switch brands (but do not buy more) when one brand goes on sale.
For retailers the attraction is a sharp increase in business without the need to pay for anything up-front. This minimises the financial risks and is in sharp contrast to paying for advertising without knowing the outcome.
Normal retail price of magazine or newspaper.
Coverage
At its simplest means the geographic extent of a medium within an area. 'Coverage' is also used to describe the extent of a medium reach into a particular target group.
A.C. Nielsen Retail Index:
Provides consumer oriented and media research market intelligence from various sources.
Accuracy:
The ability of a measurement to match the actual value of the quantity being measured.
Retail advertising Advertising which promotes local merchandisers' goods and services. Also referred to as Local Advertising.
YouTube for Retail Promotion: You can use YouTube to promote a company's retail stores. They can be general in nature or more specifically targeted to shorter-term promotions.
MAIL ORDER - Retail sales conducted by mail.
MARKET - The prospective customers for a given product or service.
For example, dealers, retail stores, direct marketing. Cheshire Label A type of plain paper label used in mailing. Requires a Cheshire machine to affix to mailing material. The most common computer label.
Exclusive distribution: Limiting the distribution of a product to particular retail store to create an exclusive feel to the brand/product.
Econometric modeling: Application of regression techniques in marketing analysis ...
The product or service is made directly available to the respondent at the regular or expected retail price and then is delivered to the respondent after money is exchanged via cash or the setting up of an account in the respondent's name.
But for a retailer it can be a helpful tool. Brick Marketing sets up one web site that resells your product or service on other web sites. It's performance-based marketing, paid by commission.
There are two "old sayings" in Mail Order on the subject of inquiry advertising: "Inquiry ads which produce the most responses will normally produce the most orders," and "Never charge for sales information, as retailers do not charge potential ...
Direct Marketing The sale of a product or service by the advertiser directly to the buyer without the use of a retail outlet. It is an action taken by the advertiser. See also: Direct Response =Or More.
EFT-POS (Electronic Funds Transfer at the Point-of-Sale) The automatic transfer of funds, using a debit card at a retail point of sale, from a consumer's demand deposit account to the retailer's account.
The physical aspects of a retailer's premises (typically a physical store, but possibly also an on-line store) that contributes to the retailer's image as perceived by the customer.
A payment gateway is an e-commerce ASP service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar.
Most companies sell their product by distributing them to retail or department stores where they can be purchased by customers visiting the store.
net receipts: The amount of money a publisher actually receives for sales of a book: the retail price minus the bookseller's discount and/or other discounts.
money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price, for example, ...
B2C: [b2c] B2C refers to business-to-consumer trade, retail trade. Similarly B2B refers to business-to-business, distribution channel (value chain). C2B refers to consumer-to-business, and uses a reverse pricing model (Priceline for example).
Advertiser (also Merchant or Retailer): Any website that markets and sells goods or services.
The chain is: Producers> Wholesalers> Retailers> Consumers. Pull is a strategy used to intensify the sales by advertising heavily which leads to consumers demand, in turn the retailers give order to the wholesalers.
The practice of sending representatives or agents to retail outlets with a view to building brand and supporting sales.
chain store system A groups of retail stores of essentially the same type, centrally owned and with some degree of centralized control of operation. This would be similar to the public library's system of branches.
Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth.
Trade advertising - Advertising specifically designed to increase sales for retailers and wholesalers.
Trade stimulants - Sales promotions designed to motivate retailers and distributors to increase sales.
Allows premium pricing
Helps targeting/positioning
Increases power over retailer
The retailer
Benefits from brand marketing support
Attracts customer
Helps differentiate the product from competitors ...
diverting - A practice whereby a retailer or wholesaler takes advantage of a promotional deal and then sells some of the product purchased at the low price to a store outside of their area or to a middleman who will resell it to other stores.
AltaVista
Amazon.com The largest internet retailing website. Amazon.com is rich in consumer generated media. Amazon also owns a number of other popular websites, including IMDB and Alexa.
See also: ...
The process marketing financial products and services, including the development of pricing, promotion, and distribution strategies that satisfy the needs of the financial organization and their retail and/or institutional clients.
A promotional strategy which encourages retailers to stock a product and promote directly to the consumer
Q
Qualitative information ...
Find out through surveys, online information and retail stores which products and services sell best.
Many national manufacturers offer these programs to their wholesalers or retailers, as a means of encouraging these parties to promote goods.
A specialised type of interview in which respondents are interviewed while they shop in a retail store. The interview technique combines questioning and observations.
Account management ...
The storefront within a game that showcases virtual goods for sale. Developers can manage the in-app store as they would any other store and use retail marketing techniques to drive virtual goods sales.
Co-Op Advertising
TV advertising paid for jointly by a manufacturer and retailer.
Multi-Level Marketing(MLM) :
Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.
N ...
For example, a Friday afternoon may be good for retailing customers yet bad for B2B customers. 2. Choosing the most appropriate interval between emails in a campaign, to maximize overall effectiveness.
Why Should SME's Consider Outsourcing Digital Marketing?
Callcredit acquires Latitude Digital Marketing
The first steps in spending for digital success.
Latitude's 12 Digital Tips to Christmas Retail Success
Mobile Marketing ...
typically tracked with cookies, where the cookie is offered on the content site and read on the advertiser's site at the success page after successful completion of one transaction/sale. Typical rates/bounties range between 5% and 25% of the retail ...
bottles, six-packs, twelve-packs, cases, and quart bottles and kegs of several sizes. The beer is the same but each package size may appeal to a separate market segment and have to be sold with a totally different appeal and through different retail ...
a wholesaler or retailer - to "push" products to the customer.
Reach Total number of individual prospects exposed to your message.
 See also: Market, Product, Marketing, Customer, Offer
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