retail advertising
advertising by retailers direct to consumers
retail buyer ...
Retail advertising
Advertising which promotes local merchandisers' goods and services. Also referred to as Local Advertising.
The publisher's book is featured in an ad for the bookstore (sometimes in conjunction with an author appearance or other special book promotion); the publisher contributes to the cost of the ad, which is billed at a lower (retail advertising) rate.
 See also: Audience, Channel, Manufacture, Advertising, Company
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