Retail trading zone (RTZ)
The area beyond an urban area whose residents regularly trade with retail merchants within the urban area.
ROP colour
Process colour that is printed in a newspaper during the regular press run for that edition.
Retail trading zone Defined by the Audit Bureau of Circulation as the area beyond an urban area whose residents regularly trade with retail merchants within the urban area.
 See also: Impressions, Opportunity, Advertising budget, Mix, Advertising plan
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