Retailer Summary Chart
Below we summarize each retail format by using the seven categorization characteristics.
retailer cooperative
a wholesaling operation established by a group of retailers to give themselves a buying advantage
retailers ...
Retailer: an intermediary which buys products either from manufacturers or from wholesalers and resells them to consumers.
Rolling launch: the gradual launch of a new product, region by region.
Retailers
Retailers operate outlets that trade directly with household customers
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How do other ecommerce marketers allocating their traffic-generating budgets?
Power Retailer The status reached by a company that is dominant in some aspect of its strategy. Consumers view the company as distinctive enough to become loyal to it and go out of their way to shop there.
Retailers will have a much stronger personal relationship with the consumer.
The retailer will hold several other brands and products. A consumer will expect to be exposed to many products.
Retailers will often offer credit to the customer e.g.
Retailers - members of the distribution channel who sell directly to the consumer.
Retailer Cooperative - a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Retailers and manufacturers often have conflicting interests since:
Retailers seek to maximize category profits. For many product categories, consumers simply switch brands (but do not buy more) when one brand goes on sale.
For retailers the attraction is a sharp increase in business without the need to pay for anything up-front. This minimises the financial risks and is in sharp contrast to paying for advertising without knowing the outcome.
a popular, major retailer located within a shopping mall to attract mall patronage.
through wholesalers, retailers, mail order, etc. Chrome A color photographic transparency. Circulation Of a print publication, the average number of copies distributed.
But for a retailer it can be a helpful tool. Brick Marketing sets up one web site that resells your product or service on other web sites. It's performance-based marketing, paid by commission.
A push strategy is where the manufacturer concentrates some of their marketing effort on promoting their product to retailers to convince them to stock the product.
There are two "old sayings" in Mail Order on the subject of inquiry advertising: "Inquiry ads which produce the most responses will normally produce the most orders," and "Never charge for sales information, as retailers do not charge potential ...
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Determined to find out why sales of its new speakers were tepid despite giddy enthusiasm from male prospects, the retailer sent researchers armed with video cameras to follow prospective customers for two weeks.
The physical aspects of a retailer's premises (typically a physical store, but possibly also an on-line store) that contributes to the retailer's image as perceived by the customer.
EFT-POS (Electronic Funds Transfer at the Point-of-Sale) The automatic transfer of funds, using a debit card at a retail point of sale, from a consumer's demand deposit account to the retailer's account.
money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price, for example, ...
Wholesale is basically the selling of goods in large scale to retailers who then resell - mostly in much smaller amounts - to the end consumer.
E-Tailer:
An online retailer that exists only online and does not have a physical store location.
Editing:
A system of checking and verifying that questionnaires were properly completed and accurate to the respondent’s best knowledge.
Advertiser (also Merchant or Retailer): Any website that markets and sells goods or services.
The chain is: Producers> Wholesalers> Retailers> Consumers. Pull is a strategy used to intensify the sales by advertising heavily which leads to consumers demand, in turn the retailers give order to the wholesalers.
special sales: Sales of a book to appropriate retailers other than bookstores (for example, wine guides to liquor stores).
A payment gateway is an e-commerce ASP service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar.
target market The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives.
Trade advertising - Advertising specifically designed to increase sales for retailers and wholesalers.
Trade stimulants - Sales promotions designed to motivate retailers and distributors to increase sales.
Allows premium pricing
Helps targeting/positioning
Increases power over retailer
The retailer
Benefits from brand marketing support
Attracts customer
Helps differentiate the product from competitors ...
diverting - A practice whereby a retailer or wholesaler takes advantage of a promotional deal and then sells some of the product purchased at the low price to a store outside of their area or to a middleman who will resell it to other stores.
Definition: The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
A promotional strategy which encourages retailers to stock a product and promote directly to the consumer
Q
Qualitative information ...
Local rate
An advertising rate charged to a local advertiser, typically a retailer, by local media and publications, as distinguished from a national rate that is charged to a national advertiser, typically a manufacturer.
M ...
Many national manufacturers offer these programs to their wholesalers or retailers, as a means of encouraging these parties to promote goods.
Co-Op Advertising
TV advertising paid for jointly by a manufacturer and retailer.
BUZZWORD - A word or phrase that takes on added significance through repetition or special usage. "Customer Retention Program" has become a buzzword among retailers.
a wholesaler or retailer - to "push" products to the customer.
Reach Total number of individual prospects exposed to your message.
 See also: Retail, Product, Market, Customer, Offer
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