Retailers

Retailers are faced with many issues as they attempt to be successful. The key issues include: ...

Determine which retailers you want to pursue to meet with you. Step3 Determine if you want to contact the retail buyers yourself or hire a sales force to do it for you.

Retailers' 2005 Online Advertising Outlook - Feb 1, 2005 True Convergence Is on the Horizon - Jan 25, 2005 Achieve Media Goals Without Reviled Ad Techniques - Jan 18, 2005 Click Fraud: Somebody Is Cheating You - Jan 11, 2005 ...

Retailers - members of the distribution channel who sell directly to the consumer. Retailer Cooperative - a wholesaling operation established by a group of retailers to give themselves a buying advantage.

Attn: Retailers Pop Quiz! How do other ecommerce marketers allocating their traffic-generating budgets?

A group of retailers who on their own initiative have banded together for the purpose of buying, merchandising, or promoting. It is also called a cooperative group. cooperative exporting ...

SERVQUAL Lets retailers assess the quality of their service offerings by asking customers to react to a series of statements in five areas of performance: reliability, responsiveness, assurance, empathy, and tangibles.

through wholesalers, retailers, mail order, etc. Chrome A color photographic transparency. Circulation Of a print publication, the average number of copies distributed.

Mail Order Wholesalers wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.

A push strategy is where the manufacturer concentrates some of their marketing effort on promoting their product to retailers to convince them to stock the product.

What are the biggest obstacles facing Canadian retailers once they go online? What do you consider the Key performance indicators for measuring the success of an e-Commerce website?

Double Coupon -- In some markets, retailers may double, triple or even quadruple manufacturer's coupons. There is typically a maximum value (usually $0.50 or $1.00).

Wheel of retailing the theory that new retailers often enter the market-place with low prices, margins and status, and eventually emerge at the high end of the price/cost/services scales, competing with newer discount retailers (418) ...

The joint funding (e.g., by a retailers and manufacturers) of marketing communications activity. Contributed by: MarcommWise Staff Coated Stock Paper that has been coated so that it has a smooth and glossy finish. Contributed by: MarcommWise Staff ...

Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.

special sales: Sales of a book to appropriate retailers other than bookstores (for example, wine guides to liquor stores).

The chain is: Producers> Wholesalers> Retailers> Consumers. Pull is a strategy used to intensify the sales by advertising heavily which leads to consumers demand, in turn the retailers give order to the wholesalers.

off-line debit card system A system occurring most often in retailers handling small transactions (e.g. gas stations) in which debit card transactions are not validated and processed as they occur but are handled in batch mode.

A payment gateway is an e-commerce ASP service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar.

forward buying - A practice whereby retailers and wholesalers stock up on a product being offered by a manufacturer at a lower deal or off-invoice price and resell it to consumers once the marketer's promotional period has ended.

Many national manufacturers offer these programs to their wholesalers or retailers, as a means of encouraging these parties to promote goods.

Augmented product: add-on extras that do not form an integral part of the product but which might be used, particularly by retailers, to increase the product's benefits or attractiveness. Includes guarantees, installation, after-sales service, etc.

Definition: A system by which ad costs are divided between two or more parties. Usually, such programs are offered by manufacturers to their wholesalers or retailers, as a means of encouraging those parties to advertise the product.

A method of distributing products directly to customers without the use of intermediaries such as wholesalers and retailers. Topic areas: Communications and Marketing Direct Observation ...

BUZZWORD - A word or phrase that takes on added significance through repetition or special usage. "Customer Retention Program" has become a buzzword among retailers.

Audit. A formal examination and verification of either how much of a product has sold at the store level (retail audit) or how much of a product has been withdrawn from warehouses and delivered to retailers (warehouse withdrawal audits).

See also: Retailer, Retail, Market, Product, Marketing