Retailing
In an ideal business world, most marketers would prefer to handle all their distribution activities by way of the corporate channel arrangement we discussed in the Distribution Decisions tutorial.
Retailing Concept Comprises these four elements: customer orientation, coordinated effort, value-driven, and goal orientation.
Retailing Effectiveness Checklist Lets a firm systematically assess its preparedness for the future.
retailing
the activity of selling to buyers who are buying for their own ultimate consumption
retention ...
Value Retailing - positioning a retail store as one in which consumers receive greater overall value-to-cost benefits (if not necessarily lower prices) than in competitors' stores.
a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a catalogue retailer
mail order selling ...
"Wheel of Retailing.' An interesting phenomenon that has been consistently observed in the retail world is the tendency of stores to progressively add to their services.
Layout: (a) in retailing, the arrangement of fixtures, fittings and goods in the store; (b) in advertising, the arrangement of the various elements of a print or poster advertisement.
Market profile A summary of the characteristics of a market, including information of typical purchasers and competitors, and often general information on the economy and retailing patterns of an area.
Often used in banking, retailing, travel, cafes and restaurants, and many other customer focused organizations, mystery shoppers will enter, posing as real customers. They collect data on customer service and the customer experience.
E-tailing: [eta] E-tailing refers to retailing over the internet. Thus an e-tailer is a B2C business that executes a transaction with the final consumer. E-tailers can be pure play businesses like Amazon.
Direct-Response Marketing - a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes; also referred to as Direct-Response Selling. See At-Home TV Shopping.
AltaVista
Amazon.com The largest internet retailing website. Amazon.com is rich in consumer generated media. Amazon also owns a number of other popular websites, including IMDB and Alexa.
See also: ...
Internet Merchant Account:
A Merchant Account is a relationship between a retailing company and a Merchant Bank, which allows the retailer to accept credit card payments from customers via the Internet.
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K ...
Managing Retailing, Wholesaling, and Physical-Distribution Systems
Designing Communication and Promotion Mix Strategies
Designing Effective Advertising Programs
Designing Direct-Marketing, Sales-Promotion, and Public-Relations Programs ...
The President of Viaweb offers some advice on how to
succeed in online retailing ...
What type of offline support do you believe should be in place to help companies succeed in online retailing?
Which marketing concepts make a difference for an online retailer's success?
For example, a Friday afternoon may be good for retailing customers yet bad for B2B customers. 2. Choosing the most appropriate interval between emails in a campaign, to maximize overall effectiveness.
 See also: Retail, Market, Service, Product, Customer
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