Retention " Efforts by a company to keep customers or clients from defecting to the competition.
Return on Investment (ROI) " Money earned compared to money spent, a figure used to determine how profitable a business is.
Retention
The ability to maintain custom from individuals who have already bought from you
ROI ...
Retention: The process of developing a customer, continuing to satisfy him, stimulating him to buy again and more frequently, and keeping him from defecting to the competition.
Customer retention rates
To achieve 99% customer satisfaction within 5 years
3. Business Processes ...
Customer Retention - maintaining the existing customer base by establishing good relations with all who buy the company's product.
customer retention
means simply keeping customers and not losing them to competitors, companies realise that it's far more expensive to find new customers than keep existing ones, ...
Attrition Rate The opposite of retention rate. The percentage of customers this year who are no longer buying next year. Autosexing A computer process for finding the sex and appending titles (Mr. Ms.) to a file of names.
See Selective Exposure; Selective Retention. Selective Distribution making a product available in more than one outlet, but not in as many as are willing to stock it; also referred to as Selective Selling. See Distribution Intensity.
Retention The tendency to keep customers buying. Success is measured by retention of customers.
In order to calculate the Lifetime Value, the company needs to determine the cost of customer acquisition, and the cost of customer retention, the average lifetime of a customer, and the average value the customer provides over its lifetime.
Cookie Expiration/Cookie Retention: When a cookie is planted on a web browser, a date when the cookie expires is defined. This date is important because affiliate sales can only be recorded before the cookie expiration date.
Cookie Expiration/Cookie Retention: The date a cookie is set to expire, which is defined when the cookie is planted on a visitor’s Web browser. Affiliate sales can only be recorded before the cookie expiration date.
A process by which a website owner acquires website visitors, particularly visitors that convert, as well as the conversion and retention processes that follow the acquisition.
BUZZWORD - A word or phrase that takes on added significance through repetition or special usage. "Customer Retention Program" has become a buzzword among retailers.
Eighty-five percent of companies surveyed by the Direct Marketing Group say that direct mail best drives companies' prospecting and selling campaigns. Cross-selling, customer retention and renewal, ...
Content that's offered to users to extend the experience of a game and includes new levels, new items, and/or new challenges. DLC is a good way to increase user retention as players may grow tired of the older content.
eCPM ...
Attention - an effort to recognize the nature of a stimuli (e.g. recognizing it is an ad)
Awareness - assigning meaning to a stimuli (e.g., humorous ad for particular product)
Retention - adding the meaning to one's internal makeup (i.e.
Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, ...
Listen to your customers and you’ll get the feedback you need to make customer-centric business decisions that will allow you to increase your client satisfaction, lifetime value, and retention rate.
Companies who actively take care of their employees reap the benefits through increased sales and productivity, stronger employee retention, and a more loyal and proactive team that goes the proverbial “extra mile' with their customers— ...
The model views the receiver as passing through a response hierarchy that includes a series of stages including message presentation, attention, comprehension, acceptance or yielding, retention, and behavior.
 See also: Market, Marketing, Service, Customer, Product
  
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