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Also referred to as Retentive Advertising. See Advertising Objectives. Reorder Frequency see Economic Order Quantity. Reorder Level see Economic Order Quantity.
advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle, also referred to as retentive advertising, ...
 See also: Cycle, Attribute, Variable, Training, Referral
  
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