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reverse reciprocity
a practice in which a firm gives supply preference to another from which it buys
RFI ...
See Reverse Reciprocity. Recognition Tests a means of evaluating the effectiveness of a firm's recent advertising; respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
 See also: Cycle, Attribute, Variable, Training, Referral
  
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