Rich Media
Web (Google)
Marketing Terms
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Rich Media
On the Web, the term "rich media" differentiates an ad from those created solely with static graphics or simple animations.
Rich Media: Rich media ads are characterized as ads that contain some form of an interactive element that is more intricate than a simple banner ad.
Rich Media
Refers to media that allows for active participation by the recipient, hence interactivity. A method of communication that incorporates animation, sound, video and/or interactivity.
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Rich Media: Rich media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
Rich media - the ability to offer an enhanced experience to the online visitor because of the inclusion of streaming video, user interaction tools and special effects
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Rich Media:
Adverts that allow for users interaction and can include sound, video and/ or animation.
Rich Media " Communication content that includes video, audio, or animation.
RFM " Acronym for Recency, Frequency, Monetary value. A formula used to predict the potential sales of a given universe of prospects.
RICH MEDIA: This generally refers to Internet advertising or content that can include video, audio, fill-in forms, pull-down menus, and other files that are larger than traditional HTML-and-graphic banners.
Rich Media
Creative that includes video, animation, or sound. Rich-media emails often collect high open and click rates but require more bandwidth and are less compatible with different email clients than text or regular HTML email-format ...
Rich Media - Web advertisements or pages that are more animated and/or interactive than static Banners or pages.
Robot or Bot - See Crawler.
Rich media; Interactive multimedia presentations on Internet direct mail, banner ads and Web pages.
ROI ; return on investments.
Rich Media - is the latest innovation. It allows you to augment the e-mail message with audio, animation and video sequences.
Personalization ...
Rich Media: [rich] Rich media refers to media on the web that offers an enhanced, interactive experience. VRML for 3 D, Macromedia Flash and Shockwave would be good examples of languages for rich media.
Rich Media - A type of advertisement technology that often includes richer graphics, audio or video within the advertisement.
Rich Media: Creative that includes streaming video, animation and/or audio.
Ride-along: Advertising piece placed in a catalog, circular, etc. mailed from another company.
Rich Media Any of a variety of web graphics, sounds, or other technology which suppliment the traditional GIF, JPEG, or HTML media.
Banner ad A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales. A More.
' This does not apparently mean simply interacting with a rich media ad, but actually clicking on it so that the visitor is headed toward the advertiser's destination.
an introductory web page used as a lead-in to the home page. Usually graphically intensive or use rich media with navigation to other parts of the site
exit page
The last page that users view. Sometimes used as a ‘thank-you' ...
Repertory Grid Method (RGM)
Residential Training Courses
Return on Investment (ROI)
Return on Marketing Investment (ROMI)
Rich Media
run-of-network (RON)
run-of-site (ROS) ...
The leading online advertising intelligence-gathering tool available, capturing advertising activity across all major industries, channels, formats (including rich media), and platforms on the web. A Nielsen service.
ADS (Alternative Delivery System) ...
Banners, and other types of advertising units which can be synchronized to search keywords. Includes pop-ups, browser toolbars and rich media.
Geo-targeting ...
A banner ad is an ad that contains a graphic image that links to an advertiser’s web page. Banner ads come in a variety of sizes and can be static or have motion such as rich media, whereas text ads contain only text and no images.
Graphical Search Inventory: Banners, and other types of advertising units which can be synchronized to search keywords. These includes pop-ups, browser toolbars and rich media.
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The most common creative technology for banners is GIF or JPEG images. Other creative technologies include Java, - HTML, or streaming audio or video. These are commonly referred to as rich media banners.
Graphical Search Inventory - Non-text-based advertising that is displayed based on the relevance of surrounding content. Includes banners, pop-ups, toolbars and rich media.
Some are incorporating new media types into this style of paid inclusion, including video, audio, rich media, and graphics.
WebTV - Television set-top boxes that allow users to browse the Internet from their televisions without a computer system. Perennial future opportunity as new PPC ad channel offering the option to use rich media formats.
in a spider based search index either annually per URL or on a CPC basis based on an XML document representing each page on the client site. New media types are being introduced into paid inclusion, including graphics, video, audio, and rich media.
Rich Media A category of web technologies that utilize streaming video, audio and other static or animated files to create an advanced media experience for viewing content.
 See also: Media, Market, Marketing, Advertiser, Network
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