Risk in Marketing Research
The discussion above regarding doing research right shows that good marketing research, especially when it involves formal research projects, requires strict controls in order to produce relevant information.
legal risk The likelihood that a trading partner will opportunistically break a contract or expropriate intellectual property rights.
Definition: A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.
Related Articles ...
risk avoidance
measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc taken by purchasers to reduce the level of anxiety they experience when buying
ROA ...
risk of price war and low margins/need to be a 'cost leader'.
Option three - hybrid
low cost base and reinvestment in low price and differentiation.
Risk Analysis: A technique to identify and assess factors that may jeopardize the success of a project or achieving a goal.
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, ...
One risk to the advertiser is the potential for fraudulent activity by incentivized 3rd-parties or marketing partners. Some false leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.
Synonyms
n/a ...
Another risk you face with shortened URLs is that the service provider may cease to function at some time in the future, ...
A security risk where an email server allows an outside user to relay email to other email servers. Spammers abuse open relays to obscure the source of their messages.
Reverse DNS or Invese DNS ...
Perceived Risk The level of risk a consumer believes exists regarding the purchase of a specific good or service from a specific retailer, whether or not that belief is factually correct.
To share the risk of market entry into a foreign market, two organisations may come together to form a company to operate in the host country.
Diversification Risk Model
Divest Strategy - a planned decision to get out of a particular business or product line; to sell off.
Perceived Risk see Risk. Percentage-of-Sales Method a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
The interest rate is usually doubled in the formula to account for risk. Disk Magnetic disks are attached to computers.
Perceived risk A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.
Some firms have stockholders who want to minimize risk and avoid investing in too many new innovations. Some firms can only survive if they innovate frequently and have stockholders who are willing to take this risk.
Search engines are cautious of indexing dynamic pages for fear of spider traps, thus pages that contain stop characters in their URL run the risk of not getting indexed and becoming part of the "Invisible Web.
Close the brochure with a compelling call-to-action with an offer to "share the risk" ...
Marketing Strategy: Video News Release VNR See also: A-Roll B2B [Sometimes written as B-to-B] My definition: If there is perceived risk involved in the purchase decision-and the decision involves more than one person-you're a B2B marketer. More.
Include a guarantee to reduce the risk of buying.
A 30 day money-back guarantee is required for mail order items. Some on-line businesses have extended that guarantee to 60 days or even a full year.
Typically a fund will be raised, that will be invested in a number of different opportunities, that are reasonably high risk. In return for the investment, the VC receives an equity stake in the business.
Member Alert to Control High-Risk Merchants (MATCH):
As a way to control high-risk Merchants, ...
Therefore it is not without risk for a webmaster to employ them if at the same time he is depending on high search engine rankings for his website.
Brand Equity Protection Is the implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, diversion, ...
Reduces risk in purchasing
The manufacturer
Helps creates loyalty
Defends against competition
Creates differential advantage
Allows premium pricing
Helps targeting/positioning
Increases power over retailer
The retailer ...
ADC reduces the need for manually keying in data and the risk of inaccuracies.
While some sites may get away with it for a while, generally the risk to reward ratio is inadequate for most legitimate sites to consider using hidden text.
Hilltop Algorithm which ranks results largely based on unaffiliated expert citations.
Reciprocal link - An agreement between two sites to exchange links. Sites exchanging links can risk a penalty or ban if they are not of a related topic. Learn more about effective link exchanges.
Routine problem solving: a purchasing situation usually involving low-risk, low-priced, regularly purchased goods, which does not involve much, if any, information searching or analysis on the part of the buyer.
Laggards: They are the last among the market segments in the social diffusion process to take up the product. They tend to resist change, are risk-averse, and cling hardest to tradition.
The Internet is home to the "click-it and get-it" generation. E-mail users expect fast turnaround. If your campaign is slow to fulfill, then you risk disappointing customers, who may then be less than receptive to further e-mail offers.
An increase in the variety of goods and services produced by an individual enterprise or conglomerate. It may be encouraged, either by business owners or by governments, in order to reduce the risk of relying on a narrow range of products.
If the target market consists of distinct segments, multiple focus groups, each consisting solely of representatives of a single segment, may be assembled to focus on reactions of that segment without the risk of influence by members of other ...
But with ethical consumerism entering the retail mainstream, Traidcraft had to develop a retail profile for its unparalleled range of fair trade products, or risk marginalisation and its mission being compromised.
 See also: Market, Marketing, Product, Offer, Customer
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