Road Blocking
The scheduling of a brand's commercial at approximately the same time on all networks, or all stations in a given market.
Road block - The practice of simultaneously broadcasting identical commercials on several different channels, thus making them unavoidable.
S
Sales promotion - Marketing activities that stimulate consumer purchasing.
Road block A method of scheduling broadcast commercials to obtain maximum reach by simultaneously showing the identical advertisement on several different stations. ROI Return On Investment.
 See also: Impressions, Broadcasting, Advertising budget, Attribute, Place
  
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