ROAS

ROAS stands for Return On Advertising Spending and represents the dollars earned per dollars spent on the corresponding advertising. To determine ROAS, divide revenue derived from the ad source by the cost of that ad source.

ROAS: stands for ‘Return on Advertising Spending'. This is the amount of revenue generated for every dollar spent on advertising.

ROAS
Return on Advertising Spend. Indicates the amount of revenue garnered from each referrer. It is calculated by dividing the total amount of revenue garnered by the total amount of revenue spent on the advertising campaign.
to the top ...

ROAS
Return on Ad Spend
ROI
Return on investment = (Revenue - Cost)/ Cost, expressed as a percentage. A term describing the calculation of the financial return on a Internet marketing or advertising initiative that incurs some cost.

ROAS - Acronym for Return On Advertising Spending, the profit generated by ad campaign conversions per dollar spent on advertising expenses. Calculated by dividing advertising-driven profit by ad spending.

You Are Here: Home > What is Return On Advertising Spend (ROAS)?
Return on advertising spend, frequently referred to by the advertising community by the acronym of ROAS, is a term that describes the profit made by advertising.

Return on Advertising Spending (ROAS): The amount of revenue generated for every dollar spent on advertising.

ROI typically factors in paid placement and associated management costs, but a more detailed analysis may factor in profit (true cost). If ROI is measuring paid placement only, it is typically referred to as return on ad spend (ROAS).