rollout
the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing, ...
ROLLOUT (informal) - Geographic expansion of a campaign from a single test market outward, as to a regional or national market.
Rollout " Mailing to the rest of a mailing list after testing the mail piece on a smaller sample of that list.
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Salutation " The part of a letter that addresses the reader, such as "Dear Friend" or "Dear Sally." ...
Rollout The process by which a company introduces a new product or service to different geographical markets or consumer segments.
A continuation becomes a "rollout" when the entire list is mailed. Control Group Every database promotion should include a control group of customers who are not exposed to the promotion.
Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
the immediate launch of a new product on a nation-wide scale, because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead ...
 See also: Customer, Services, Offer, Target, Marketing
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