ROS:
ROS refers to (Run of Site); in certain instances the campaign is not targeted to a specific section on the publisher's site but is targeted to run across the site in any open position that is available.
ROS - Run of site (ROS) means a banner will appear anywhere on a web site as opposed to run of category (ROC) which would appear only on pages within a specific category.
Newest Term
Landing Page ...
ROS - Run Of Site - Where ads are rotated across the pages of a single site.
SE - Search Engine - A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion.
run of site (ROS) - ad buying option in which ad placements may appear on any pages of the target site.
new
home . contact . about ...
RUN OF SITE (ROS)
When advertisers buy an ROS package on a Web site, their ads will rotate throughout different sections of the site.
Run of Site (ROS) - A contract specifying Run of Site means that a Banner or other type of online advertisement can appear on any page, and usually in any open placement, of a particular Web site.
Run of Schedule (ROS) - An advertising term that refers to a commercial scheduled at the discretion of a station or cable system to run anywhere in the schedule.
Questions? Comments? Contact Us.
Nielsen Media Research Offices and Phone Numbers ...
Run-Of-Schedule (ROS)
Scheduling of commercials at any time of a station's choosing.
Road Blocking
The scheduling of a brand's commercial at approximately the same time on all networks, or all stations in a given market.
Run of Site (ROS)
Reach Sometimes expressed as the percentage of the universe of a target audience, however it is measured by the total number of unique users who will see the ad over a specific period of time.
More. ROS (Run of Site, Run of Station) A schedule for ads that run in open, available radio time or banner ad slots. This practice is quite common in TV and print publishing, too. ROS ads are More.
Repertory Grid Method (RGM)
Residential Training Courses
Return on Investment (ROI)
Return on Marketing Investment (ROMI)
Rich Media
run-of-network (RON)
run-of-site (ROS) ...
Run-of-schedule (ROS) A station's option to place a commercial in any time slot that they choose. Rushes Rough, unedited prints of a commercial to be used for editing purposes. Also referred to as dallies.
 See also: Network, Market, Marketing, Media, Advertising
|
