Routine Response Behaviour

Routine Response Behaviour - a buying situation in which the buyer has had considerable past experience; also called Automatic Response Behaviour or Habitual Response Behaviour.
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see Routine Response Behaviour.
a purchase decision made by either spouse independently. See Syncratic Decision.

consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing, also referred to as automatic response behaviour, routine response behaviour and routinised problem solving ...

See also: Promotion, Consumer, Customer, Image, Control