Sales Promotion Trends: Customers Expectations
Marketers who employ sales promotion as a key component in their promotional strategy should be aware of how the climate for these types of promotions is changing.
Sales Copy Writing: How to Create Memorable Promotional Copy
Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?
Sales 2.0 Glossary Terms
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A growing number of B2B marketers are realizing the potential impact of sales 2.0 - or interacting with leads using Web 2.0 tools and technologies such as social media. With sales 2.
What is sales promotion?
Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e.
This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.
You can always search for entries (regexp permitted).
Begins with Contains Exactly matches ...
sales administration-to-sales ratio
a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, ...
Sales Promotion
A range of techniques used to engage the purchaser. These may include discounting, coupons, guarantees, free gifts, competitions, vouchers, demonstrations, bonus commission and sponsorship.
Sales Letter Secrets provides similar information in form of an ebook
Glyphius provides an ingenious software for generating and improving sales copy to achieve higher and higher conversion rates .
A sales page is simply a web page written to generate sales. It is a bit like an online advertisement coupled with a Call To Action such as a "Buy Now" button or a link to an ecommerce system for order processing.
Lead See also: Sales Lead Leading See also: line spacing Letter Spacing The amount of space that separates letters in a word.
Definition: Method of determining the advertising budget based on an analysis of past sales, as well as a forecast for future sales.
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Sales Forecasting Lets a retailer estimate expected future sales for a given time period.
Sales Opportunity Grid Rates the promise of new goods, services, procedures, and/or store outlets across a variety of criteria.
Sales Promotion
All forms of paid communication that are attributed to a sponsor but are not advertising or selling. It includes, among other things, "cents off" coupons, samples, point-of-purchase materials, demonstrations, etc.
Salesforce Automation
A type of program that automates the business task of sales associated with effective implementation, productivity and forecasts.
to the top ...
Sales Letter - The words on a webpage that convince visitors to buy products.
Sales Cycle
The time between the first contact with a client or customer and the sale. The sales cycle is a measure of the efficiency of the sales organization when compared within the industry vertical.
Sales Waves
Sales Waves are respondent contacts that take place immediately upon the conclusion of a Marketing Research interview or in successive waves thereafter.
sales conference: A meeting of a publisher's editorial and sales departments and senior promotion and publicity staff members. A sales conference covers the upcoming season's new books, and marketing strategies are discussed.
Sales potential: the share of a total market that the organisation can reasonably expect to capture.
Sales presentation: the stage of the personal selling process in which the sales representative outlines the product's features and benefits.
Sales promotion
Sales promotion refers to any activity designed to boost the sales of a product or service.
Telesales
The process of using the telephone as a medium to sell products and/or services.
Trade Sales Promotion - an incentive offered to resellers to encourage them to buy more of a particular product and to sell it more aggressively.
Trade Selling - selling products to wholesalers and retailers for resale purposes.
Actual sales of products-e.g., Amazon.com.
Promotion/advertising: Customers can be quite effectively targeted in many situations because of the context that they, themselves, have sought out.
Sales and profit are generally declining in national markets.
You wish to become a global player.
One of Ansoffs strategies (Market development) does looks at exploiting products in overseas markets as an option to plug falling sales.
sales conversion rate (for sales)
Related Terms
cost-per-action (CPA), customer acquisition cost ...
Sales leads come in from trade shows, publication ads, direct mail and "white mail," or unsolicited inquiries.
Sales Force Automation automates sales force-related activities such as:
Tracking leads Scheduling sales calls or mailings Tracking responses Generating reports
[edit] Analytical CRM ...
Sales funnel
The refinement process involved with turning a person into a customer
Segment ...
Sales Ideas for Fixed Annuities
Selling fixed annuities is a competitive market with bank, brokerage and insurance representatives all competing for the same client base. Everyone talks about the tax-deferral and the ability for...
Sales promotion - Marketing activities that stimulate consumer purchasing.
Sales-response function - The measurable effect of advertising on sales.
a salesperson with direct responsibility for one specific major account or a group of major accounts.
broad methods employed in achieving the objectives set by a salesperson for a particular account.
ad/sales ratio
Advertising dollars shown as a percentage of a product’s/service’s gross sales.
AD/SAT ...
Current Sales Analysis
Overall industry sales and market share (for at least the last year)
total market sales
total for company's product(s)
total for competition ...
Category Sales by DMA
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Multiplatform Glossary
Broadcast Calendar / Nielsen Survey Dates
Effective Buying Income ...
Ask your sales staff to invite prospects and customers on the list.
Consider providing prospects with an explicit benefit or offer a small incentive to join the list.
Simulated Sales Test:
A setup used to test the success of a product’s sales potential through trial and use in an artificial market setting that imitates the true conditions of the marketplace.
missionary sales - A type of sales position where the emphasis is on performing supportive and services rather than generating or taking orders.
The percentage of sales in a specific market sector represented by a given product or service during a given period of time.
Market Share (also referred to as Market Penetration) ...
The total net paid sales of a specific publication. Most publications in Australia have their circulations independently audited by either the Audit Bureau of Circulations(ABC) or the Circulations Audit Board (CAB).
Agent The word for a telephone operator in a modern inbound call center in a company that takes a lot of customer service and sales calls. Analog Regular telephone service comes over analog lines.
Click through tracking highlights how many people clicked on each link, and can also highlight many clicks resulted in actions such as sales, forwards or subscriptions.
Affiliate A website that will drive traffic to another site for a percentage of sales.
Affinity Marketing Marketing targeted at individuals sharing common interests related to a product.
A key insight about the way consumers use a product can give a brand the competitive edge it needs to dominate a market or earn blockbuster sales. One of the most effective mechanisms for doing this is the customer journey framework.
Conversions can be sales, leads, sign-ups, page views (of important pages), or a default conversion (a unique action to a particular website).
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Membership
Links
Displaying Posts
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[edit] Referral Fees Fees paid in exchange for delivering a qualified sales lead or purchase inquiry. For example, an affiliate drives traffic to other companies' sites, typically in exchange for a percentage of sales or a flat referral fee.
A direct channel, whereby the company transacts business with its customers with no intermediaries, is common in business-to-business commerce and in catalog sales, direct mail, or telemarketing to consumers.
Typically resellers are paid a commission on what they directly sell, and a smaller commission on their recruits' sales (and their recruits' recruits' sales etc.) This is the multi-level aspect of the term.
Ad Network: Ad networks (advertising network, banner network, online ad network) are advertising companies which administer ad sales, billing, serving and collection for web sites.
An ETC system reaches out and "grabs" sales ticket information electronically. Buyer information is contained on the magnetic strip on the back of the credit card.
- Cindy Schafer, Director of Sales and Marketing, Labrazel, LLC
Nick Stamoulis and Brick Marketing provided us with a systematic analysis of our current strategy and a detailed, step-by-step, ...
Push & Pull Strategy: Push is a promotional strategy used to increase the sales through sales force and trade promotion that pushes the product through the distribution channel. The chain is: Producers> Wholesalers> Retailers> Consumers.
Historically associated with sales and marketing efforts; when applied to SEM efforts, refers to numerical, percentage or ratio of revenue generated over total cost of activities.
Affiliate Marketing - Affiliate marketing is a process of revenue sharing that allows merchants to duplicate sales efforts by enlisting other web sites as a type of outside sales force.
P3P also assists with online sales. It lets users decide what specific data they are willing to divulge automatically to the site, such as shipping address and credit card number.
CTC: Stands for Click To Conversion and is calculated by dividing the number of clicks (visitors) received from a specific ad unit or link divided by the number of resulting conversions, typically defined as a captured sales lead or completed ...
This is the percentage of your clicks that generate sales or leads.. This number is given by dividing the number of sale/leads by the number of clicks you send to the offer.
Affiliate - A website owner that earns a commission for referring clicks, leads, or sales to a merchant.
Acquisition Rate (AR): The key metric to evaluate the quality of leads and the effectiveness of a sales process, reflecting the percentage of people acquired as customers from leads out of the total population exposed to the acquisition effort.
 See also: Market, Marketing, Product, Customer, Service
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