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sales kit
a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usually include a full advertising schedule
sales leads ...
Media Kit This is the sales kit from a publication sent to potential advertisers. It describes the publication, its readers, the advertising rates. It always includes the editorial calendar for the More.
 See also: Communication, Market, Advertiser, Advertising, Strategy
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