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Sales Literature

Marketing & Web Sales LeadsSales Management

sales literature
sales management
the process of planning, organising, controlling, coaching and evaluating the activities of the sales force ...

 


Sales Literature - printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.

Sales Management - the process of planning, organizing, controlling and evaluating the activities of the sales force.

It should be an item worth more than $1, but one that costs you no more than $1, in the mail along with your sales literature.

Direct Mail Advertising - advertising direct to end-users by sending catalogues or other sales literature through the post.

Below-the-Line Advertising - all advertising communications where no commission is payable, outside the five major media - the press, television, radio, cinema and outdoors; below-the-line includes direct mail, print such as sales literature and ...

The company originated quite spontaneously and took off initially based on word of mouth advertising. The company's advertising strategy consists of simply copying some of its competitors' sales literature.

See also: Sales, Company, Advertising, Customer, Product