Sales Potential

sales potential
an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time, see market potential
sales presentation ...

Sales potential: the share of a total market that the organisation can reasonably expect to capture.
Sales presentation: the stage of the personal selling process in which the sales representative outlines the product's features and benefits.

Waste circulation (1) Advertising in an area where the product or service is not available or has no sales potential. (2) Persons in an advertiser's audience who are not potential consumers.

If sales haven't closed yet, count the number of qualified leads and use estimated conversion rates and average sales size to quickly determine the sales potential of those leads.

Simulated Sales Test: A procedure designed to estimate a product's sales potential by simulating trial-and-use conditions during the survey process.

geographical weighting - A media scheduling strategy where certain geographic areas or regions are allocated higher levels of advertising because they have greater sales potential.

They also recognize the positive attributes of electronic marketing and tremendous sales potential as already demonstrated in certain industries such as automobiles, investments, literature, travel and hospitality and, of course, ...

shelf life: The amount of time an unsold book remains on the bookstore shelf before the store manager pulls it to make room for newer incoming stock with greater (or at least untested) sales potential.

See also: Product, Close, Sales, Account, Market