Sales Promotion

Sales Promotion Trends: Customers Expectations Marketers who employ sales promotion as a key component in their promotional strategy should be aware of how the climate for these types of promotions is changing.

Sales Promotion A range of techniques used to engage the purchaser. These may include discounting, coupons, guarantees, free gifts, competitions, vouchers, demonstrations, bonus commission and sponsorship.

Sales Promotion All forms of paid communication that are attributed to a sponsor but are not advertising or selling. It includes, among other things, "cents off" coupons, samples, point-of-purchase materials, demonstrations, etc.

Sales Promotion Encompasses the paid marketing communication activities other than advertising, public relations, and personal selling that stimulate consumer purchases and dealer effectiveness.

Sales promotion: Commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers. Personal selling: Selling a product service one to one.

Sales Promotion-to-Sales Ratio - a marketing control measure used to determine whether the amount spent on sales promotion was excessive; ...

Sales promotion methods which are used for smaller, more clearly defined audiences, additional to advertising such as free gifts and discount schemes, trade fairs and exhibitions, direct mail and sales literature.

Sales promotion an activity or material that acts as a direct inducement by offering added value to or incentive for the product to resellers, sales people or consumers (471, 538) ...

sales promotion manager A staff specialist responsible for providing market communication ideas, programs, and materials not otherwise defined as personal selling, advertising, or publicity.

Sales promotion: usually short-term tactical incentives offering something over and above the normal product offering to encourage customers to act in particular ways.

a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.

Today, full-service generally suggests that the agency also handles other aspects of marketing communication, such as public relations, sales promotion, and direct marketing. G ...

promotion mix The various communication techniques such as advertising, personal selling, sales promotion, and public relations/ product publicity available to the marketer to achieve specific goals.

Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.

Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, ...

Find out what areas of advertising the agency covers. Creative agencies create the ads and you do the marketing. Sales promotion agencies promote sales with contests and direct marketing. Full ad agencies cover all areas. Step3 ...

Promotional mix - Advertising, publicity, public relations, personal selling, and sales promotion used to promote a specific product or service.

A management concept design­ed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) work together as a unified force, rather than permitting each to work in isolation.

Except media notably include the actions of direct marketing, the canal box with letter, the sales promotions actions and the canals of interactive marketing. The notion of except media is often used to ventilate the marketing investments.

Promotion -- any type of persuasive communication between a marketer and one or more of its stakeholder groups. Promotional tools include advertising, personal selling, publicity, and sales promotion.

- A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines-for example, general advertising, direct response, sales promotion, ...

sales promotionA tactic intended to generate increased sales in a specified amount of time. The goal is usually a strong and rapid response from consumers.

See also: Sales, Market, Marketing, Product, Offer