salesmanship
the practice of informing and persuading people or organizations of the value of a purchase and expressing that value in actual benefits unique to each prospect or customer
salvice ...
Often described as ´salesmanship in print´. Direct mail (or a mailer as it is known in the marketing industry) is a personally addressed advertising piece sent through the post.A personalised advertisement sent through the post.
 See also: Proposition, Sales meeting, Decision maker, Cleaning, Positive
  
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