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Sampling Frame

Marketing & Web Sampling ErrorSampling Plan

Sampling Frame Error: A type of nonsampling error in a survey caused by a sampling frame (i.e., a list) that is not a perfect representation of the population or universe.

 


sampling frame
the source from which sampling units (respondents) are chosen in a marketing research study commonly used sampling frames are telephone books and electoral rolls
sampling plan ...

Probability Sample - A research sample in which the elements are selected from a sampling frame with a known, non-zero probability of selection. Some common types of probability samples are: ...

See also: Service, Rating, Offer, Sample, Services

Marketing & Web Sampling ErrorSampling Plan

 
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