Sampling Unit: The elements available for selection during the sampling process.
Sampling Universe: The set of all the units from which a sample is drawn. Also called Sample Population.
Sampling Unit - the individual members chosen from a total population as respondents in a marketing research study.
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the selection of a sampling unit by arbitrary methods, such as convenience and judgment
non-profit marketing
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called non-business marketing ...
Sampling Frame the source from which sampling units (respondents) are chosen in a marketing research study; commonly used sampling frames are telephone books and electoral rolls.
Frame - A list, file or some other instrument for identifying the sampling units that have a chance of being selected for a research sample. For example, a list of telephone numbers or housing units.
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 See also: Research, Market, Services, Sample, Service
  
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