Testimonials: Satisfied customers can be one of your best sales tools. Ask them to write you a testimonial on their letterhead, and then include these letters in your marketing materials and promotions.
Referral Selling selling to customers whose names have been suggested by previous satisfied customers.
Customer Satisfaction - Retailers know that satisfied customers are loyal customers. Consequently, retailers must develop strategies intended to build relationships that result in customers returning to make more purchases.
They had a large base of satisfied customers but couldn't use this base as roof insulation usually is needed only once a lifetime. So they had no other product or service to sell to their customers.
Testimonial - A statement, often given by a celebrity or satisfied customer, affirming the value of a product, event or service.
If a product/service is provided that has low quality, and a high price, that does not create a happy, satisfied customer.
One who attacks a brand, normally an industry rival or dissatisfied customer. Compare Brand Evangelist.
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BrandsEye ...
selling to customers whose names have been suggested by previous satisfied customers
reflective probes ...
It's done by your customers in their own words. Assuming your company has satisfied customers, what they have to say about their experience with you is often more credible than anything you can say about yourself.
This kind of content actually pre-sells the product, as well as being interesting reading in itself. If you have your own products you could give background information on it or get satisfied customers or users to write the reviews.
 See also: Service, Product, Customer, Market, Offer
  
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