SBU

SBU abbrev. Strategic Business Unit. Scaled Response questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided. Scanning see Environmental Scanning.

Boston Consulting Group Portfolio Analysis Matrix - a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning; the matrix, ...

strategic business unit (SBU) From a strategy formulation point of view, diversified companies are best thought of as being composed of a number of businesses (or SBUs).

Strategic business unit (SBU): a group of products, markets or operating divisions with common strategic characteristics, that is a profit centre in its own right.

Strategic business unit (SBU) a division, product line or other profit centre within a parent company (650) Strategic channel alliance Distributing the products of one organisation through the marketing channels of another (350) ...

This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU).

See also: Objective, Pricing, Objectives, Distributor, Offer