SBU - abbrev. Strategic Business Unit.
Scaled Response - questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
A SBU is a unit of the company that has a separate mission and objectives and that can be planned independently from the other businesses.
A - This SBU is one of the biggest and oldest brands of lens photographical lenses in the World. It used to be the biggest supplier of lenses to both professional and amateur photographers, before the growth and current dominance of digital cameras.
Strategic business unit (SBU): a group of products, markets or operating divisions with common strategic characteristics, that is a profit centre in its own right.
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU).
a separate operating division of a company with some degree of autonomy, commonly referred to as an SBU
strategic control ...
 See also: Marketing, Strategy, Market, Service, Product
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