scanner systems
electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control, see bar code
scanning ...
Scanner data is, at the present time, only available for certain grocery item product categories-e.g., food items, beverages, cleaning items, laundry detergent, paper towels, and toilet paper.
Optical Scanner:
A device that is able to read and electronically store data from questionnaires or barcodes.
scanner An electronic device that automatically reads imprinted codes, as the product is pulled across the scanner. The library field is successfully using these for circulation and other use counts.
see Scanner Systems.
the strength or influence one party has in a business negotiation; the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
Scanners An optical character recognition machine which consists of a scan head, a computer processor, and an output device. Used for interpreting documents, invoices, bar-codes, and photos for use in Color separations.
Bundle pricing: Bundling the computers with scanner, digital camera, printer.
Psychological pricing: Selling PC's at £499.99 or £999.99, just below the psychological price of £500 or £1000, whatever price the company decides.
In a UPC-based system, cashiers manually ring up sales or pass items over or past optical scanners.
Automation-Compatible Mail " Mail that meets post office guidelines for processing by automated equipment, such as barcode scanners and sorting machines.
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Pantry Check - A survey method whereby a sample of households tracks the purchases they have made during a given period of time. Recently the introduction of wireless barcode scanners has made this process less tedious, ...
The information stored in the databases can come from internal sources (order entry systems, sales lead tracking systems, retail checkout scanners, accounts receivable systems, etc.) or outside sources such as third-party market research databases.
File Format (TIFF) is used to exchange files between applications and computer platforms. TIFF is a flexible bitmap image format supported by virtually all paint, image-editing, and page-layout applications. Also, virtually all desktop scanners can ...
But tracking research also has offline applications, especially when point-of-purchase scanners are employed, such as tracking product purchases at grocery stores and automated collections on toll roads.
 See also: Product, Market, Marketing, Advertising, Service
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