Scrambled Assortment

Scrambled Assortment - an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales; for example, a news agency might add indoor plants and housewares to its range of newspapers, ...

options available to a reseller in determining the assortment of products and services to be carried, see broad assortment, deep assortment, exclusive assortment, and scrambled assortment
assumptive close ...

Deep Assortment - an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies; Broad Assortment; Exclusive Assortment; Scrambled Assortment.

See also: Consumer, Seller, Reseller, Customer, Promotion