Scrambled Merchandising Occurs when a retailer adds goods and services that are unrelated to each other and to the firm's original business.
Also known as Scrambled Merchandising. See Assortment Strategies; Broad Assortment; Deep Assortment; Exclusive Assortment. Scrambled Merchandising see Scrambled Assortment.
which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a news agency might add indoor plants and housewares to its range of newspapers, stationery and books, also known as scrambled merchandising, ...
 See also: Service, Sample, Social class, Respondent, Wants
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