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Screener

Marketing & Web ScreenScreening

Screener Sweepstakes Or Drawings: When a Decision Analyst panel member completes the screener portion of a study, that person is entered into a drawing for cash prizes, whether or not they qualify for the follow-up survey. ...

 


screener
the individual in a company or organization who begins the research and evaluates potential products or services for the actual decision maker
screening ...

Screener/Screening
The portion of the interview that asks specific questions to determine the eligibility of the respondent.

You also want a mailer that will go to the boss, and not be tossed by a screener. Therefore, choose mailers ranging from personal letters to large packets containing useful information.

Factors influencing completion rate are accuracy of sample, study incidence, interview length, screener length and cooperation rate (i.e. how many qualified respondents will actually complete the survey).

See also: Point, Field, Control, Rough, Service

Marketing & Web ScreenScreening

 
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