Screening
The evaluation or testing of a product, and sometimes its 'marketing mix', at various stages in the 'NPD' cycle.
Screening: The process of asking specific questions to determine if respondents are eligible or qualified for a particular study.
Screenout: Respondents who do not meet the demographic or usage criteria to permit them to take part in a survey.
Screening
The procedure which involves interviewers asking specified questions to determine if respondents are eligible or qualified for a particular study. Done at the very beginning of the interview.
Security
See Confidentiality ...
SCREENING
In Step 2 the ideas generated in Step 1 are critically evaluated by company personnel to isolate the most attractive options.
Screening - an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop; ...
Idea Screening- Is the product idea compatible with company objectives, strategies? Strength and weaknesses, Fit with objectives, Market trends, Rough ROI (Return on Investment) estimate Ideas are evaluated against criteria; most are eliminated.
Screener/Screening
The portion of the interview that asks specific questions to determine the eligibility of the respondent.
Stage 2: Idea Screening
This process involves shifting through the ideas generated above and selecting ones which are feasible and workable to develop. Pursing non feasible ideas can clearly be costly for the company.
Idea Screening see Screening. Ideal Brand Model a model used to study consumer evaluation of alternative products; the consumer compares actual brands comparing them to a hypothetical ideal brand.
Silk screening A color printing method in which ink is forced through a stencil placed over a screen that blocks out areas of an image, and onto the printing surface. Also referred to as Serigraphy.
Step Two - Preliminary Screening
At this second stage one takes a more serious look at those countries remaining after undergoing preliminary screening.
Credit card transaction fraud screening! Effective fraud screening is an essential part of running an online businesses. Fraud transactions cost you money and can threaten your merchant account.
Screening and evaluation: Some products that after some analysis are clearly not feasible or are not consistent with the core competencies of the firm are eliminated.
Business analysis. Ideas are now exposed to more rigorous analysis.
a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned, see drop error, and new product development ...
New product development (NPD): the process of seeking and screening new product ideas, analysing their commercial feasibility, developing and test marketing the product and its associated marketing mix, launching the product fully, ...
Concept Testing: It is about a new product idea being tested for its acceptability in the market before a prototype is made. Used as a first stage in screening a new product concept.
Some of the most exciting creative departures in direct mail today are business mailings designed to got past the mailroom and through the executives' screening process to receive the personal attention of the decision maker.
The story of how Dow Corning developed the Xiameter brand, including details on naming, legal screening, identity development, Web architecture, and deployment to stakeholders.
pubname
Journal of Brand Management
datelineFebruary 2003 headline ...
Oversight, or error attributable to carelessness or neglect, is the most common cause of survey error after sampling error. Unlike sampling errors, however, errors stemming from oversight can be excluded from the final tally by screening survey ...
 See also: Screen, Market, Marketing, Product, Analysis
  
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