Search advertising

search advertising: Also called Paid Search. An advertiser bids for the chance to have their ad display when a user searches for a given keyword.

Search Advertising
An advertiser pays for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results.

In search advertising, it is an unethical practice to use trademark terms that do not belong to the advertiser within a campaign.

In paid search advertising, this allows keywords used in searches to be inserted into advert copy.
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Sponsored Search Listings, the flagship search advertising product
Content Match ™, Yahoo!'s contextual advertising listings
Local Match™, Yahoo!'s local sponsored search offering ...

In paid search advertising, creative refers to the ad's title (headline), description (text offer) and display URL (clickable link to advertiser's web site landing page).

Pay-Per-Click (PPC) refers to a form of sponsored search advertising where advertisers are only charged when their ads are clicked on by users.
Definition of Sponsored Search ...

Media planning today is all about: Marketing Research Advertising Consumer Behavior Creativity & Sensitivity
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Contextual advertising allows you to use keywords like you would in traditional paid search advertising and the search engines will display your ads next to articles, blog posts, and other Web pages that are related to those keywords.

See also: Market, Advertising, Target, Network, Click