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Marketing & Web Search engineSearch engine marketing

Search Engine Listings
Search engines and directories such as Yahoo and MSN are still one of the first sources that people go to when looking for information online.

 


Search Engine Listing
The listing of pages on the search engine results page (SERP).
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Search Engine Listing
Results that appear in a search engine after one has requested information on a particular topic, or specific keyword phrase.

[edit] Clickthrough rate the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.

Landing Page: The specific web page that a visitor ultimately reaches after clicking a Search Engine listing.

However, search engine listings alone do not mean customers will find their way to your business. The internet is growing rapidly; some of the larger search engines have 30-40 million pages listed! ...

And the reason "Big, Dumb and Ugly" sites usually do well on search engine listings is because the navigation structure is so simple and there are no "bells and whistles" such as flash, dynamic content, etc...

The landing page is the page on which a visitor "lands" after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link.

Our clients are on the top of organic search engine listings. They're on the top of paid search engine listings (Google Pay-Per-Click, for example). They're on the top of Google Places.

When a search is performed, the first search engine listing is the one with the highest bid for that keyword. The ranking of listings continues from highest to lowest bids. A higher ranking generally brings more traffic.

Search Engine Optimization - Search engine optimization (SEO) is a set of methodologies to improve the visibility of a website in search engine listings.

The web page a visitor is taken to after clicking a search engine listing or advertisement. Also known as a landing page.
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Search Engine Optimization: SEO is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.

Description tag - included in the source code of a website, an HTML tag used by Web page authors to provide a description for search engine listings
Domain name - the name of a website which indicates its location on the Internet ...

Landing Page: The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad or banner ad.

Search engine optimization (SEO): Type of search engine marketing in which a site is created or modified specifically to improve its ranking among unpaid search engine listings.

The most useful ones are your "description" and "keywords" This is the HTML code that contains information about the content of a Web page and Website. Meta Tags are frequently used to enhance the display and effectiveness of search engine listings.

See also: Search engine, Marketing, Market, Keyword, Click

Marketing & Web Search engineSearch engine marketing

 
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