Search Term
Search terms are the words entered by the searcher. search engines will then look for these words in their index and return matching results. Also known as Search Query.
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Search Term
A keyword or keyword phrase entered into a search engine to perform a search on the Web.
Search Terms: Also known as Keyword phrases, keywords, and queries. The words or phrases used in performing a search.
Search Term
Also known as keyword phrase, a search term is what end users enter/type into the "query" or "search box" (found on the homepage of all search engines / directories) when conducting their researching any topic of their choice.
Search Term Suggestion Tool: Displays how many times a certain keyword was searched for at Overture during a given month.
Search Terms:
The words (or phrase) a searcher enters into a search engine's search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for. Also called keywords, query terms or query.
Search Terms
The words or phrases used by people when performing searches in search engines. Also called keywords, query terms or query.
Search Engine Marketing (SEM)
The practice of getting a website found on the internet ...
Search Terms - A search term is a word or group of words that a person types into a Search Engine to find what they are looking for.
Search Terms
Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine's Query box.
Search Terms
Text that is typed into a search engine to gain results leading to related content.
Search Term: Also called search string, keyword or keyword phrase. A word or series of words typed into a search engine.
SEO:
SERP: ...
Search terms are collected from - Dogpile and Metacrawler which represent around 1% of searches online. Due to its relatively small sample size Wordtracker is vulnerable to competitor spamming, and errors in the database can be magnified.
Sponsored Search Terms & Acronyms
Definition of Keyword Bid
A keyword bid is the dollar amount that an advertiser is willing to pay to display an ad relative to the competition.
Head Terms - Search terms that are short, popular and straightforward; e.g., "helicopter skiing.
[not listed: 9,584 search terms]
Notice how the nearly 10,000 unlisted terms account for roughly 10 times as much traffic as I got from my core brand related term (and this site only has a couple thousand pages and has a rather strong brand).
When a search term is entered into the Google search bar, targeted PPC ads appear down the right hand side of the page. For popular search terms, up to three ads also appear above the natural results.
the more relevant the ad is to the users search term the better the click rate and the conversion rate on the landing page (for example a user searching for Adidas tennis shoes would much more likely click on an ad with "Adidas tennis shoes" in it ...
When it comes to placing keywords in the page title, a major mistake of many websites is to use terminology that may be familiar to employees of the website (e.g., industry lingo, acronyms) but do not match the search terms users enter when searching.
Long tail keywords are used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific.
Each blog post becomes its own web page that can be optimized for different relevant search terms to help you drive targeted traffic.
EMR - A search result that precisely matches a user's search term.
Entry Page - The page on which a user enters your website.
Considerations include; popularity and value of the search term, if the search term was entered in a standard or nonstandard way, the size and demographics of the search engine, and how well your site can satisfy visitors looking for the search term.
Live Ratings
Nielsen Media Research term for ratings reported as strictly live with no DVR playback activity.
Live Plus Ratings
Nielsen Media Research term for live ratings plus seven-day DVR playback activity.
Search Analytics - Analyzing search terms and behavior of visitors using the website search engine.
Session - The record of a single visitor browsing through the website. It includes an entry page, navigation and exit pages.
Negative keywords are used in keyword advertising to prevent ads from being shown when the search terms contain the negative keywords.
A process undertaken by search engines to assemble data on the Internet into a huge database. Users can then query the database with search terms so they can fetch the most relevant web pages for their search terms (keywords).
Internet ...
The purchase of keywords (or search terms) by advertisers in search listings.
L
List Server ...
Paid Placement - Advertising program where listings are guaranteed to appear in response to a particular search term with high ranking, typically obtained by paying more than other advertisers.
Top 10 - the top ten search engine results for a specific search term, found on the first page of the results
Traffic - see website traffic
U ...
Keyword Buys: The act of bidding on specific search terms related to a specific industry.
Search engine optimisation - the process of designing your website to rank well in search engines for certain search terms
Service
A product where nothing physically changes hands ...
Natural Search: Synonym for Organic Search; The process of generating search engine results based on their perceived relevance to a search terms, or a keyword, entered by a search engine user
O ...
Dynamic Site Change - Dynamically changing content, images or other elements according to a user's real-time preference (e.g. search term used) ...
optimization pays long-term dividends, but is an ongoing process, as the search engines themselves are constantly evolving their algorithms. The goal of search engines is to provide web surfers the best sites suited to the web surfers' search terms.
Since late 2006 or early 2007, Google reportedly fine-tunes rankings by observing the percentage of the time that a particular site is chosen for a given set of search terms.
 See also: Search engine, Click, Keyword, Market, Marketing
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