Seasonal Rating Adjustment
An adjustment to rating numbers to reflect seasonal differences in viewership/listenership. Factors that may be compensated for include weather, holidays, etc.
Contributed by: MarcommWise Staff
Seeding ...
Seasonality - The seasonal fluctuation in sales for services and products throughout the year.
Seasonal Forecast Adjustments - the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
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Seasonality The variation in sales for goods and services throughout the year, depending on the season, e.g. hot chocolate is advertised more in the winter, as opposed to summer months.
Seasonal Discount a reduced price to encourage the purchase of a particular product in the off-season; perhaps better thought of as an "out-of-season" discount. See Discount.
Ask yourself - what about your business is seasonal? If it's nutrition, talk up a fresh angle on how to eat nutritiously during the holidays. CPA? Focus on important end-of-the-year planning you can do. Divorce attorney?
Some firms market seasonal products that garner their highest sales during a certain time of the year or sell cyclical products whose sales fluctuate depending on economic or market factors.
- Consider seasonality. If you sell summer apparel, you obviously want to run your ads at the right time.
- Prepare ads that stand out. Ask the publisher for ideas on how to do this.
publisher's catalog: A seasonal sales catalog that lists and describes a publisher's new books. It is sent to all potential buyers, including individuals who request one.
Discount - a reduction off the list price offered by a producer to a buyer; five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances; Cash Discount; Quantity Discount; Seasonal Discount; Trade Discount.
Monthly Sales Index A measure of sales seasonality that is calculated by dividing each month's actual sales by average monthly sales and then multiplying the results by 100.
Each address record features ZIP+4, carrier route, delivery sequence, delivery type and seasonal delivery information that can help mailers maintain accurate and complete addresses on the lists they own and rent as well as code their mail for walk ...
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances
discount house ...
Site maps can be used to help redistribute internal link authority toward important pages or sections, or sections of your site that are seasonally important.
 See also: Product, Market, Marketing, Offer, Sales
  
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