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seasonal discount
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an "out-of-season" discount, see discount
seasonal forecast adjustments ...
Discount - a reduction off the list price offered by a producer to a buyer; five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances; Cash Discount; Quantity Discount; Seasonal Discount; Trade Discount.
 See also: Service, Offer, Objective, Segmentation, Retail
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