Seasonality

Seasonality - The seasonal fluctuation in sales for services and products throughout the year.

Seasonality The variation in sales for goods and services throughout the year, depending on the season, e.g. hot chocolate is advertised more in the winter, as opposed to summer months.

- Consider seasonality. If you sell summer apparel, you obviously want to run your ads at the right time.
- Prepare ads that stand out. Ask the publisher for ideas on how to do this.

Monthly Sales Index A measure of sales seasonality that is calculated by dividing each month's actual sales by average monthly sales and then multiplying the results by 100.

See also: Marketing, Services, Company, Reach, Sales